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HOW DO REPLICA BRICKES INCREASE REVENUE

 

Fund Raisers' replica bricks are an important marketing tool as well as another source of revenue for your organization. You can offer your donors the opportunity to order exact duplicates of their installed brick to display in their home or office.

You increase your revenue by selling two bricks instead of one. The chart below illustrates just how much more you can generate by simply giving your brick purchasers the option of a replica.

Fund Raisers, Ltd. replica brick program
 

Bricks Software screen shot

A simple "click" in a box on the order entry screen of our "Bricks" software is all that is necessary to generate replica orders. Fund Raisers, Ltd. downloads the orders, produces the bricks, and ships them directly to the purchaser.

Replica options include an engraved brass plaque affixed to the brick or tile, felt dots on the bottom of the brick, and a brochure and/or "congratulations" card inserted into the box with the replica.

 

The following statistics show that an average of 48% of brick purchasers opt for a replica brick.

Replica Type
# Replicas Sold
% of Total Sales
Selling Price
Gross Replica Revenue
Client C
4"x8" bricks

1,700

36%

$39.95

$67,91
Client F
4" x 8" bricks

4,925

43%

$29.95

$246,250
Client A
4" x 8" bricks
8" x 8" bricks

1,044
693

19%
47%

$50.00
$50.00

$52,200
$34,650
Client P
4" x 8" bricks
8" x 8" bricks

1,864
1,441

31%
61%

$49.95
$49.95

$75,524
$60,88
Client D
4" x 8"bricks
8" x 8" bricks

1,984
950

31%
58%

$50.00
$50.00

$95,000
$45,000

 

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